Victoria’s Secret, the renowned lingerie retailer, has taken its US website offline following a significant security incident reported on May 28, 2025. The company announced the disruption, which has also affected select in-store services, as a precautionary measure to protect its systems and customer data.
The outage, lasting several days, has halted online sales, which accounted for a substantial portion of the company’s $2 billion revenue in 2024. Alongside the website shutdown, some office operations have been suspended, and employees have been instructed to avoid using company technology until the issue is resolved.
While the exact nature of the cyberattack remains undisclosed, Victoria’s Secret is collaborating with third-party experts to investigate and restore operations. This incident has raised concerns about customer data safety, though no specific breaches have been confirmed at this time.
The company’s stock prices took a hit, dropping by as much as 6.9% following the news, reflecting investor concerns over the potential financial impact of the prolonged outage. The CEO has indicated that recovery efforts may take time, adding uncertainty to the timeline for full restoration.
This incident joins a growing list of cybersecurity threats faced by major retailers, with similar breaches reported by brands like Adidas and various UK stores in recent years. The retail sector remains a prime target for hackers seeking sensitive customer information.
Victoria’s Secret has assured customers that it is prioritizing the resolution of this critical issue and will provide updates as the situation evolves. Shoppers are advised to remain vigilant and monitor their accounts for any unusual activity during this period.
Maria Lourdes
